Adpearance

Kia Digital Advertising

Adpearance crafts custom digital solutions that both
delight car-buyers and maximize revenue.

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Real People. Real Data. Real Results

We get it: Even the coolest digital marketing program is a flop if it doesn’t drive sales. That’s why Adpearance measures our success by our clients’ sales. To drive results, we focus on:

  • Custom solutions: Promoting your specific inventory through personalized ad writing and made-to-order designs

  • Targeted campaigns: Identifying your most profitable geographies and nailing it with high-ranking ads that reflect users’ search intent and reengages prospects

With Adpearance, you get a partner. Your goals are our goals. Our account directors specialize in automotive and take the time to study your business. We provide the transparency, analysis and care you’ve been longing for.

Adpearance will work with your team to create a solution that makes sense for your dealership. Not every dealership is the same and because of that, not every Adwords campaign should operate the same. That is what separates Adpearance from the competition.

Chicago Area Auto Group

What We Do

Digital advertising that drives automotive sales

  • Paid Search
    Custom-written ads optimized to be highly relevant and up to date, guaranteeing optimum performance for your campaigns
    Example of how we improve ad quality
  • Display Advertising
    Strategic and eye-catching ads radically improve your ROI by targeting users by interests, demographics, or keywords
  • Remarketing
    Show ads to users who've previously visited your site as they browse the Internet, making sure your brand is top of mind when they're ready to buy
  • Inventory Landing Pages
    Custom, model specific landing pages featuring dealership inventory and strong calls-to-action
  • Search Engine Optimization
    Geo-targeted and highly-relevant keywords tailored to your location paired with on-site SEO optimization
  • Local SEO
    Consistent listings in local directories for your dealership—including multiple locations— help your dealership climb in rankings
  • Targeted Content Management
    User-friendly organic landing pages with high-quality content that focus on model- and make-specific keywords and trending topics
  • YouTube Optimization
    SEO-friendly management improves your videos' visibility on the world’s second largest search engine
  • Social Media & Reputation Management
    Build a consistent, engaging, buzzworthy presence through strategic plans and active monitoring


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Our high-ranking ads include:

  • Relevant text based on search query
  • Customized ad text with dealer and model-specific info, such as pricing and quantity
  • Call extension
  • Sitelinks
  • Location extention

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4,800+ Number of Managed Paid Search Campaigns
1.6 Average Ad Rank Position for Auto Campaigns
14.64​% Average Increase in Vehicle Sales Year Over Year
285+ Average Number of Custom Written Used Inventory Ads Per Dealer

Helping You Work Smarter

Custom tools we’ve built to deliver better results.

FourSale

Make it easy for buyers to find and purchase your cars with custom ads for every piece of inventory on your lot.

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FourSale

Move your inventory faster with FourSale, our solution to enable custom ad writing for every piece of inventory on your lot. FourSale syncs your inventory with your digital advertising in real-time. Then using advanced ad-writing logic, we pull data directly from your inventory into up-to-the-minute, product-specific ads. Your dealership benefits with:

  • Full integration with your used inventory
  • Custom ads identifying unique features, from low price to low miles
  • Highly targeted ads that align with buyer intent
  • Campaigns that are constantly updated to maximize your spend
  • Full integration with your used inventory
  • Custom ads identifying unique features, from low price to low miles
  • Highly targeted ads that align with buyer intent
  • Campaigns that are constantly updated to maximize your spend

FourPort

Get 24/7 access to reporting at the lead level to get visibility to what’s really going on with your campaigns.

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FourPort

The most successful digital campaigns have high transparency. That’s why we built Foureyes reporting and analytics.

The easy-to-use system pulls your campaign and keyword data, phone calls, and form submissions into one central location, and is included standard with all Adpearance marketing services.

  • Custom dealer dashboard
  • Ability to listen to incoming calls
  • Form submission data
  • Cost per lead data and keyword metrics

The easy-to-use system pulls your campaign and keyword data, phone calls, and form submissions into one central location, and is included standard with all Adpearance marketing services.

  • Custom dealer dashboard
  • Ability to listen to incoming calls
  • Form submission data
  • Cost per lead data and keyword metrics

FourAds

Ensure you hit your target ad spend budget and projected lead volume on the bulls-eye, month after month.

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FourAds

Your ads need to be active for the entire month, and the last thing you want it is to burn through your monthly budget in a day or two.

FourAds manages your spend to hit the budget bulls eye every month, ensuring predictable spends and lead volumes.

  • Hit your budget target
  • Stay on track for leads and projections
  • Manage for consistency
  • Limit your monthly risk

FourAds manages your spend to hit the budget bulls eye every month, ensuring predictable spends and lead volumes.

  • Hit your budget target
  • Stay on track for leads and projections
  • Manage for consistency
  • Limit your monthly risk

Pricing

For questions and support regarding the Kia digital advertising program, please contact the Kia Regional eLead Consultant team at KiaDigital@KiaUSA.com.

SEM Packages

Always Free

You can count on our top-quality, custom solutions and personal attention at no additional cost to your service.

  • Experienced account director
  • Real-time reporting dashboard
    24/7 keyword-level tracking
  • Active campaign management
    perfomance optization + bid management

Need help choosing your budget? We're here to help!

Fuel

$1,000 – $2,999

  • Paid Search
  • Display Advertising
  • Remarketing
  • Custom, market-specific campaign setup
  • Custom, dealer-specific
    banner ad designs
  • Custom, granular ad copy
  • Limited Google Display Network
Ignition

$3,000 – $7,999

  • Paid Search
  • Display Advertising
  • Remarketing
  • Custom, market-specific campaign setup
  • Custom, dealer-specific
    banner ad designs
  • Custom, granular ad copy
  • Full Google Display Network
  • Social media campaign management
  • Video campaign management
Overdrive

$8,000 +

  • Paid Search
  • Display Advertising
  • Remarketing
  • Custom, market-specific campaign setup
  • Custom, dealer-specific
    banner ad designs
  • Custom, granular ad copy
  • Full Google Display Network
  • Social media campaign management
  • Video campaign management

SEO Packages

  • Fuel

    $700/month

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Local directory optimization
    • 1 page/month of custom content
      Highly optimized content and HTML
  • Ignition

    $1,200/month

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Onsite optimization
    • Local directory optimization
    • 2 pages/month of custom content
      Highly optimized content and HTML
    • Google+ page management OR YouTube optimization and management
    • Keyword analysis of 100 keywords
  • Overdrive

    $2,000/month

    • SEO site audit & comprehensive strategy guide
    • HTML optimization
    • Site health monitoring
    • Onsite optimization
    • Local directory optimization
    • 3 pages/month of custom content
      Highly optimized content and HTML
    • Google+ page management OR YouTube optimization and management
    • Keyword analysis of 150 keywords

YouTube Optimization Packages

Dealer must provide video assets
  • Gear 1

    $225/month

    • 1 video* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans
  • Gear 2

    $350/month

    • 2 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans
  • Gear 3

    $475/month

    • 3 videos* per month
      *Dealer to provide and upload videos to YouTube
    • Build YouTube channel
      Brand enhancing logo, cover image, and optimized About section
    • Create targeted playlists
    • Optimize video meta data
      Video title, description and tags
    • Annotations
      Layer relevant calls to action over video
    • Closed Captioning
    • Community management
      Monitor and engage with commenters and fans

Social Media Packages & Reputation Management

  • Fuel

    $750/mo

    • Choice of 1 social media platform
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 2 posts/week
      Social content development & posting
      (Includes 2 enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Assigned Account Director
    • Monthly reporting
  • Ignition

    $1,450/mo

    • Choice of 2 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 4 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
  • Overdrive

    $2,000/mo

    • Choice of 3 social media platforms
      Account setup, optimization, and asset creation
    • Weekly content planning
    • 6 posts/week
      Social content development & posting
      (Includes 2+ enhanced posts/month)
    • Active management & response to customer comments and inquiries
    • Facebook advertising
    • Assigned Account Director
    • Monthly reporting
  • Reputation MGMT.

    $750/mo

    • Choice of 2 review platforms
      Account setup, optimization, and asset creation
    • Weekly review responses
    • Customizable review landing page
    • Review monitoring and alerts
    • Assigned Account Director
    • Monthly reporting

Want More?

Additional Adpearance services available to Kia Dealers!

Billed directly to the dealership

Foureyes Package

Foureyes

Price is based on website leads you receive in a month that Foureyes tracks.

  • Get real-time alerts when your sales prospects are back on your website
  • Save high quality sales prospects who were not added into your CRM
  • Get real-time alerts on missed phone calls from sales prospects actively shopping on your website
  • See accurate lead sourcing and origination of your online sales opportunities
  • Act on data driven sales process improvements

Get Started with Adpearance

We're eager to work with YOU!

Ready to start?

Ready to start?

We offer budget-friendly solutions for dealership of all sizes.

Sign up for Free Digital Analysis
Or Enroll Online
Questions? We’re here to help!
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Questions? Contact Us

We're glad to answer any questions you have about our services. Just call, email, or use the form below.


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General Inquiries
kia@adpearance.com
971-352-8088

Kia Digital
For questions and support regarding the Kia Digital program, please contact a Regional eLead Consultant
KiaDigital@KiaUSA.com

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